SP10Q2Response

Answer the following: 1. What does "living digital" mean to you as a future information professional?
 * information is available 24-7
 * patrons need assistance gaining access to relevant information
 * must add value to the information available on the web
 * structure of publishing paradigm is changing
 * constant technological changes
 * patrons need instruction in obtaining credible information

2. What strategies should libraries and/or information agencies adapt to:

a) deliver effective information/reference services to virtual information consumers,
 * embrace social networking to promote holdings (including links to OPAC, databases,etc.)
 * "Ask-a-librarian" - reference questions
 * create lists/guides to help patrons navigate information
 * utilize technology for patron notifications (smartphone/email)
 * be aware of impending obsolesence of information technologies and be ready to upgrade as needed to remain effective

b) determine reference collections that meet the information needs of virtual consumers, and
 * conduct use studies
 * use system data
 * analysis
 * re-evaluate collection based on data
 * focus groups
 * collaboration with stakeholders (faculty - academic library)
 * Look at anonymous collection search logs (w/in OPAC and databases) to see what patrons are searching for
 * titles that come in both print and electronic formats

c) empower information professionals so that they are able to meet the challenges of the digital information environment that is constantly changing
 * provide ongoing training to stay ahead/professional development
 * prepare staff/patrons for impending change

Issues
 * information literacy
 * copyright
 * stakeholders (administration/board of directors) not understanding the extreme pace of change and associated costs